We offer a variety of services to help companies and organisations improve performance and achieve developmental and operational targets.
Fitness Expertise
First and foremost is our extensive knowledge and experience in fitness, sports, exercise and nutrition. We ensure that your ideas and projects are scientifically sound and in accordance with the latest research in exercise and nutritional science.
Fitness and Technology
The intersection of fitness and technology grows larger by the day. We assist you in designing and implementing high-tech fitness ideas, streamlining the user experience and customer journey as well as organising data collection and data management.
Media and Communication
We create and organise highly professional and audience-appropriate representation for your organisation. This includes media strategy, visual language development and setup of conversion focused media and social media channels (both earned and paid media)
On the content side, we excel in producing cost-efficient, multi-purpose content with a focus on synergy between media channels and general recyclability.
A strong brand is essential to further business development. We set up entire brand architectures and corporate identities with the required foundation and volume to grow with the business and future products.
We create engaging and useful digital environments for your userbase.
We also perform detailed market research and we consult on both online and offline marketing.
Business and Product Development
We assess and optimise organisational structure and operational efficiency.
We provide in-depth market and competitor analyses and we forecast future trends.
For product development, we analyse the target group, define development and testing plans, map out the required design iterations, develop use cases and determine appropriate pricing levels.
PROJECTS
The Movement Athlete is a comprehensive calisthenics/bodyweight fitness app that aims to be a holistic digital companion for the fitness enthusiast. Somaset supports The Movement Athlete in several areas:
- Providing up-to-date fitness knowledge and verifying the training concepts and information used and published by the app.
- Creating and optimising workout generation algorithms and setup guildelines.
- Deconstructing and analysing exercise movements and prescribing supporting technique drills and assistance exercises.
- Identifying technologies and third party companies which can add substantial value and connecting them to The Movement Athlete.